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How to Conduct B2B Sales Prospecting in a GDPR World

In a GDPR (General Data Protection Regulation) world, B2B sales prospecting requires careful attention to privacy laws and regulations. Here are some tips for conducting B2B sales prospecting in a GDPR world:

  1. Know the GDPR regulations: Understand what GDPR is and what it means for B2B sales prospecting. Familiarize yourself with the rules and regulations, and ensure that you and your team are in compliance with them.
  2. Obtain consent: If you want to contact a potential customer, you need to obtain their consent. This means they must have given you permission to contact them before you can reach out. Ensure that your consent requests are clear, specific, and easy to understand.



3. Provide a way to opt-out: Every communication you send to a potential customer should include an option to opt-out. This could be as simple as a link to unsubscribe from future communications.

4.Use reputable data sources: Make sure the data you use for prospecting is obtained from reputable sources that are compliant with GDPR regulations. Be sure to validate the accuracy of the data before using it.

5.Personalize your communication: When reaching out to potential customers, ensure that your communication is personalized and relevant to their needs. This will increase the likelihood of a positive response.

6.Keep records: Keep records of all consent requests, opt-outs, and communications with potential customers. This will help you stay organized and compliant with GDPR regulations.

Data is a precious thing and will last longer than the systems themselves.”

– Tim Berners 

7.Train your team: Ensure that everyone on your sales team is trained on GDPR regulations and understands how to conduct B2B sales prospecting in a compliant manner.

On Demand

The chain of support for businesses wanting to increase their income creation includes B2B data suppliers, but not all data platforms or providers are made equal. Regarding vendor management of privacy, security, and data compliance of the B2B information they store, as well as data coverage and quality, there are significant discrepancies.

At campaignburst, we recognise and value our clients’ privacy concerns. Because of this, we have the largest data privacy team in the sector and more than 400 researchers who make sure data security and compliance are our top priorities. Their efforts were not in vain, either, as our sellers were able to increase our foreign business by 80% YoY thanks to the most recent, correct data, along with intent and automated workflows.


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