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What is B2B Data? Types, Uses and Enrichment 

Investing in top-notch B2B data is the best course of action if you want to reach and interact with more prospects.

But what exactly is data for B2B sales, and how can you use it to generate astronomical income results?

Continue reading to learn the answers to these crucial questions as well as:

Why businesses ought to leverage data
the kinds of information used to fuel campaigns
How to organise, verify, and sanitize your contact database
Where to find reliable GDPR-compliant data
Start scrolling or select a topic from the menu to jump to.

There are certain data points that make up the data needed for prospecting. Six B2B data points should be routinely gathered by all SaaS sales and B2B marketing teams.

As follows:

Last name, First name
Position Name of the Firm Phone Number and Email Address
Without these data points, generating B2B leads is more harder, if not impossible.

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” –

Geoffrey Moore, American author and consultant

How can you acquire B2B data?
Joining a trustworthy contact data company like Cognism or ZoomInfo is the best approach to obtain business information. They’ll get their B2B data from two different channels:

  1. Available sources
    These are any publicly accessible, unrestricted data sources. They comprise:

sites Social media profiles
pieces of news

  1. Personal sources
    Any of these are sources of data

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