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Every time you gather feedback from your customers, you’re collecting unstructured data. For example, surveys with text responses are unstructured data. While this data can’t be collected in a database, it’s still valuable information you can use to inform business decision

Simply put, data harvesting is taking useful information from a particular source. Then, this information can be used for a number of things, like marketing or research. This article will define data harvesting and explain how it can help your business.

Data harvesting refers to obtaining information and data from a website. The terms web scraping, web crawling, and data extraction are frequently used interchangeably. Agriculturally speaking, the phrase “collection” refers to the act of gathering and moving ripe harvests from the fields. Data harvesting is the process of removing useful information from target websites and storing it in an organised style in your database.

You need an automated crawler to parse the target websites, grab useful information, extract the data, and then export it into a structured format for additional analysis in order to undertake data harvesting

 Unstructured data provides a comprehensive data story

 Unstructured data helps you improve customer experience

 Unstructured data forges the path for advanced business innovation

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